B
oston
G
ene
BostonGene is an IT Healthcare startup founded in Boston in 2015. The company is developing a distributed information and analytical system for the diagnosis and personalized treatment of cancer patients.
Brand history
The corporate identity of the company required a radical redesign and transformation into a more modern and relevant one.
Rebranding
The company's slogan is "From Treating a Diagnosis to Treating the Patient". BostonGene's mission is to drive the transition to personalized medicine using AI-powered molecular and immune profiling.
Company's mission
A new corporate identity and guidelines for its use were developed.
Brandbook
The style is based on the use of contrasting colors, patterns reflecting the scope of the company and the game on accentuating the coloring of parts of the text in the headings.
Style concept
For participation in exhibitions and seminars, the design of the stand and cabinet for the speaker was developed.
Stand design
Design of a box for transporting tumor tissue samples.
As part of the rebranding, all materials were redesigned according to the guidelines.
Material's update
To collect an anamnesis, the doctor developed a questionnaire design with all the data about the patient and his studied biomaterial.
Questionnaire design
