p
harmacy
B
osco
Bosco di Ciliegi is a brand with over 30 years of history. The main shareholder of GUM, the owner of chain of stores, dental clinic, clothing and luxury boutiques.
Brand's history
The Bosco Pharmacy is located in Moscow, in the historic Petrovsky Passage building.
The style of the Bosco Pharmacy at the turn of the 20th and 21st centuries was born by combining the retro style of a historical monument of architecture with the delicate, expensive and distinctive style of the Bosco brand.
Corporate identity
Warm, sandy shades are friends with bold purple and delicious ripe cherry color.
Colors
The illustrations, inspired by the style of the Danish caricaturist Herluf Bidstrup, carry the charm and charm of the 20th century.
Bidstrup's caricatures
The concept is based on a combination of crafting, retro beakers and bubbles and wooden textures of pharmacy interiors made in the old English style.
Style concept
Online and offline materials actively use the corporate pattern and its details with images of retro beakers and test tubes, as well as a character codenamed "Pharmacist girl".
Corporate pattern and character
