C
yberdom
Cyberdome is a digital space in the center of Moscow, whose mission is to bring together specialists from the information technology industry and hold events aimed at forming a community of like-minded people to combat cyber threats.
Brand history
The Cyberdome style is neobrutalism with glitch notes at the junction of retro and ultramodern. The eclecticism of this style is expressed both in the mixing of styles from different centuries, and in the skillful game of combining digital and material environments.
Corporate identity
In the summer of 2023, a new building was added to the historical part of the building — a concrete box to accommodate a cyberpolygon.
Cyberdom is located in Moscow, in a historic building built in 1903, which housed the Krasnopresnensky plant of lacquers and paints.
The colors in the brandbook are divided into 2 types: material and digital. The color of red wine, pistachios and ivory give a feeling of home and comfort. And purple and lime are associated with colors from the digital world.
Colors
The icon style supports the general concept of corporate identity with a reference to pixel games of the early 1990s.
Pixelated icons
For the Government and schools of the city of Moscow.
Presentations
Auto-layouts for the convenience of entering data by an HR specialist.
Offer
The concept is based on a combination of crafting as a material texture and bright, technological materials made on plastic and laminated matte paper with reference to the digital, technological environment.
Poligraphy
To hold a Family Day in the Cyberdom, a tantamaresque design was developed in the form of a house cut down along the contour with a mascot character named Cyberdog.
Tantamaresque
Mock-ups of printed materials were prepared for the IB stand-up event: a 2.5-meter-tall doll and an A5-format table tent.
A growth doll and a table tent
Animated videos were prepared for each event taking place in the Cyberdom for the announcement and display on the screens of the Cyberdom on the day of the event.
Animatics for standard and step screens
