B
elaya
r
aduga
Belaya raduga is a family preventive dentistry clinic founded by Artyom Gazarov and headed by Anton Artyomenko. The brand was founded in 2018.
Brand history
Clinics are executed in an ultra-modern style with an abundance of expensive materials, glossy surfaces, giving a feeling of absolute cleanliness.
Corporate identity
Each clinic is a work of art. Artyom's wife is a talented designer who put a lot of soul into each clinic.
5 years — 5 clinic
Both in the interiors and in the corporate identity of the brand, cold, “technological” shades of blue, light blue and metallic colors, dotted with mustard and raspberry, prevail.
Colors
Lettering and corporate icons are used in the design of interiors, presentations and printing materials. Compositions assembled from handwritten letters reflect an individual approach to each client.
Lettering and icons
New Year's present to CEO Artyom Gazarov, traveler, father of 5 children (and 5 clinics) and just a very charismatic person with a selection of his signature phrases.
Sticker pack for Telegram
Subbrand Smilekeeper
In 2023, White Rainbow launched the Smilekeeper
subbrand. This is a "hygiene by subscription" service that helps to save teeth, not treat them.
subbrand. This is a "hygiene by subscription" service that helps to save teeth, not treat them.
