D
oc+
DOC+ is a doc-on-call service in Moscow and St. Petersburg. The company was founded in 2015, and in 2020 it became part of the SberZdorovye service.
Brand history
The service combines 2 areas: calling a doctor to your home and services for online consultations with doctors.
Doc-on-call and telemedicine
In 5 years of existence, from a tiny start-up with 10 employees, DOC+ has grown into a large company with 200 employees and 400 in-house doctors.
$25,000,000 investment
The main target audience of the service was young mothers of children aged 0–10 years. Therefore, the corporate identity is replete with all the colors of the color wheel and their shades in a pleasant, muted range.
Colors
The soft, rounded, good-natured Gilroy font is used as a corporate font. The logo is based on it.
Fonts
The illustrations are in flat style. Solid fills, clear, contrasting shadows, many colors of the same tone.
Illustration style
The illustrations for some materials use a mixed style of fills and strokes.
Additional illustration style
DOC+ took an active part in exhibitions, seminars, sports events and conferences. For these purposes, various printing materials have been developed.
Printing and merch
In order to popularize online medical consultations, DOC+ has developed a special pavilion for installation in pharmacies, where a visitor can consult a doctor online and measure pressure, temperature, oxygenation and other health parameters on the spot.
Medbooth DOC+
Bright, attention-grabbing banners: static and animated.
Banners
Blog "Just ask"
In 2017, an expert blog was launched. This is a collection of answers to a variety of questions about health that we usually hesitate to ask, as well as debunking popular myths.
Illustrations for the "Just ask" blog are always vivid images and witty metaphors that reveal the meaning of the article as accurately as possible.
Illustrations for blog
